In Q2 of 2015, the quantity of mobile searches exceeded desktop searches for first time in history. What exactly does this mean to your business? Mobile searches have "local intent". In fact, 82% of searches from mobile (Google, Facebook, Instagram, Siri, etc.) resulted in a contact or visit to a business within 48 hours of the search! WOW. In the last 12 months, the volume of searches that included "near me" has DOUBLED.
With 300M + wireless subscribers across the US and over 25% of households who are only wireless; your mobile marketing strategy is critical. Who is your customer? How can we engage them? Stats show that most Americans are never more than 20' from their mobile phone at any time of the day. Mobile marketing is immediate, targeted, scalable and measurable.