Citation building is an effort to list your business name, contact info, address, website, logo, business hours and any other pertinent information in an online directory or database. Why? This helps potential customers find your business.
Many SEO (search engine optimization) experts recommend prioritizing your online citation building ahead of all other online marketing efforts.
Here is why:
People rely on web databases and directories to find local businesses. Did you know that there are 40+ web directories in the top 400 of the most visited websites in America (i.e., Yelp, CitySearch, Foursquare, Yahoo Local, SuperPages, YP, Manta, BBB, Porch, Angie's List, etc.). People uses them. You need to be there.
A picture is worth a thousand words. Considering the limited number of words permitted in your Bing ads, the ability to add in a image is a pretty big deal. Bing agrees and they now allow advertisers to attach images to their paid ads in the form of “Image Extensions”.
In addition to the visual impact, these images can also be used to convey discounts or special offers that might get lost as a user breezes past a text ad.
Let Google know know that you are a local business and local people visit your local business. Here is how in 3 easy steps:
1) Copy this code into your favorite text editor:
<div itemscope itemtype="http://schema.org/LocalBusiness">
<p itemprop="name">COMPANY NAME</p>
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<p itemprop="streetAddress">ADDRESS LINE 1</p>
<p itemprop="telephone">PHONE NUMBER</p>
2) Replace the words in bold with your company information (name, street address, city, state, zip and phone number).
3) Ask your website developer to add the code to the footer section of your website’s source code.
That’s it! You’ve just added "Local Business Schema" and all the world knows that you are a local business!