You’ve probably seen stories all over the internet, especially on Facebook. “OSU basketball player gets arrested yesterday, you’ll be shocked when you learn why,” or, “New study reveals these kitchen products are killing you. Chances are you’re using them.” Combined with an equally attention-grabbing image, it’s easy to see why people click on these articles
The sensational headlines hook readers, pulling them into the article. Tactics aimed to exploit the readers curiosity are considered “black hat marketing.” This approach disregards user intent, instead focusing on increasing traffic in ways that are spammy, unethical, and irrelevant to users.
Google and other search engines penalize websites for black hat marketing, and it’s no surprise that Facebook is finally taking a similar approach as this trashy content increases.
What is the new Facebook algorithm?
How does Facebook’s new algorithm work?
- "Withholds information needed to understand the article’s content"
- "Exaggerates its statements to create misleading expectations"
So, if the article begins with “You’ll Never Guess Who…”, then doesn’t tell you who – it may get flagged.
This algorithm also identifies the repeat offenders; Pages and domains that are constantly being flagged for clickbait. The offenders articles get pushed down the News Feed. However, once a Page stops posting clickbait articles, the system will recognize it and their posts will “stop being impacted by this change,” allowing them to rise up in the News Feed again.
How will the new algorithm affect my Facebook experience?
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