Local SEO

  • LOCAL business may travel 30 miles to care for clients.
    (i.e., roofer, plumber, garage door, electrician, fences, cleaning, exterminator, alarms, heating & ac, remodeler, etc.)

  • HYPER-LOCAL business care for clients that live or work 8-10 miles from the business.
    (i.e, attorney, child care, veterinarian, dentist, physician, insurance agent, car repair, tax prep, etc.)

AT THE CORE OF EACH SEARCH QUERY IS AN INTENTION

The focus of our local SEO is to make sure your website has content that matches those intentions. On mobile devices, 82% of local searches result in a purchase within 48 hours*.

A PRECISE STRATEGY ADDRESSES EVERY STEP OF THE BUYING CYCLE

People need different information at different stages of the buying cycle. The timeliness & depth of that information plays an important role in its effectiveness.

DISCOVERABILITY INITIATES SUCCESS

Even a fantastic website, with very relevant content, is worthless if not seen by the prospect. We magnify your opportunity to be discovered exactly when the prospect is searching for it.

On-site

  • Fast Load Time
  • Unique Content w/updates
  • Internal Links
  • Site Structure
  • Zero Coding Errors
  • Auto-sizing (Responsive)

Off-site

  • Local Maps
  • PR & Social Engagement
  • Co-Citations
  • NAP (Name Address Phone)
  • Link Authority
  • Niche Directory Registration

tech

  • Indexing, sitemap & robot.txt
  • 301 Redirects from old pages
  • Site Structure & Nav
  • Local Schema & Snippets
  • <200ms Server Response
  • Code Minification

In the last 12 months, SEO has been completely overhauled and values the quality & originality of your content, the mobiel users experience, the diversity & freshness of inbound links, the authority of those links. (i.e., a link from New York Times is more significant than a link from a local veterinarian), page load speed, visitor page depth, and much more.

Google now uses artificial intelligence to identify the intent of your search query. You may have a website about U.S. Presidents, never mentioning “Jill” but when a searcher asks: “Where was the President’s wife born?”, Google may display Jill Biden’s hometown of Hammonton, New Jersey.

As of November 2020, Google may sew together your sequential searches that may imply a search intention. For example; if you search for “carving knives”, then search “how to cook a turkey”, the search results could  also include “how to carve a turkey”.

New social media integration rules value “comments” above “likes” or “follows”.

Now more than ever, your website content will determine your success. It can be expensive & maddening to handle this on your own. You are really busy and we are really good at it.

(614) 859-9291

205 S High St, #710
Columbus, OH 43215

(302) 433-6311

524 S Walnut St
Wilmington, DE 19801

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