- LOCAL business may travel 30 miles to care for clients.
(i.e., roofer, plumber, garage door, electrician, fences, cleaning, exterminator, alarms, heating & ac, remodeler, etc.)
- HYPER-LOCAL business care for clients that live or work 8-10 miles from the business.
(i.e, attorney, child care, veterinarian, dentist, physician, insurance agent, car repair, tax prep, etc.)
AT THE CORE OF EACH SEARCH QUERY IS AN INTENTION
The focus of our local SEO is to make sure your website has content that matches those intentions. On mobile devices, 82% of local searches result in a purchase within 48 hours*.
A PRECISE STRATEGY ADDRESSES EVERY STEP OF THE BUYING CYCLE
People need different information at different stages of the buying cycle. The timeliness & depth of that information plays an important role in its effectiveness.
DISCOVERABILITY INITIATES SUCCESS
Even a fantastic website, with very relevant content, is worthless if not seen by the prospect. We magnify your opportunity to be discovered exactly when the prospect is searching for it.
- Fast Load Time
- Unique Content w/updates
- Internal Links
- Site Structure
- Zero Coding Errors
- Auto-sizing (Responsive)
- Local Maps
- PR & Social Engagement
- NAP (Name Address Phone)
- Link Authority
- Niche Directory Registration
- Indexing, sitemap & robot.txt
- 301 Redirects from old pages
- Site Structure & Nav
- Local Schema & Snippets
- <200ms Server Response
- Code Minification
In the last 2 years, SEO has been completely overhauled and now values the quality & originality of your content, the diversity & freshness of inbound links, the authority of those links. (i.e., a link from New York Times is more significant than a link from a local veterinarian), page load speed, and much more.
Right now, Google is blending artificial intelligence to identify the intent of your search query. You may have a website about the Presidents of the United States, never mentioning “Melania” but when a searcher asks: “Where was the President’s wife born?”, Google will use AI signals and may display Melania Trump’s hometown. Google’s newest social media integration rules even value “comments” above “likes” or “follows”.
Now more than ever, your website content will determine your success. It can be expensive & maddening to handle this on your own. You are really busy and we are really good at it.