How is Facebook Taking on Clickbait and Black Hat Marketing?
You’ve probably seen stories all over the internet, especially on Facebook. “OSU basketball player gets arrested yesterday, you’ll be shocked when you learn why,” or, “New study reveals these kitchen products are killing you. Chances are you’re using them.” Combined...
Master these 7 steps: you will make money.
Whether you’ve been selling for years or you’re just starting out, these 7 tips will help you reach your own goals; career & financial. 1: GPS MAP YOUR PATH TO SUCCESS Just like mapping app, "enter" your destination. For example, if your goal is to add 2 new...
Your SEO strategy is partying like its 2012…
So you are an SEO God. You can effortlessly stream important ingredients like meta, title, keyword density, alt image naming, sitemaps, and fast load. Unless you are optimizing for a business located in the center of a very small town, you've been left behind. The SEO...
Improve your search Ranking with Citations.
Citation building is an effort to list your business name, contact info, address, website, logo, business hours and any other pertinent information in an online directory or database. Why? This helps potential customers find your business. Many SEO (search engine...
Sometimes the #2 spot on Google beats the top.
"The top of the search results or bust" has long been the driving mentality for marketers when it comes to search. Surprise! A study by Blue Nile Research concludes otherwise. The 3 most common forms of visual content that influence consumers to click: Star reviews of...
Success without Integrity is Failure
Integrity means doing the right thing at all times and in all circumstances, whether or not anyone is watching. It takes courage to do the right thing, no matter what the consequences will be. Building a reputation of integrity takes years, but it takes only a second...
A Simple “Must Do” for Local Business Promotioo
Google has a daunting task. Imagine sorting through hundreds of millions of websites to determine who does what. NOTE: This tip is NOT for businesses that service Columbus (i.e., you go to your customers), rather it is for businesses that have invested in a location...
SALES: 5 ways to handle “I need to speak with someone”
The stall, “I need to speak with someone” is as old as “The price is too high” objection. Most sales reps still have trouble overcoming it. I present you with 5 proven ways of handling this stall.To be clear: these scripts may not always CLOSE the sale on the first...
Put on your green peacoat and make some noise!
Who can forget (and not get excited) about Santa coming in this scene from Elf. The fact is; enthusiasm is contagious. Get excited. Get and people will watch & listen. We all love when someone is passionate about something. In business, there are "brand...
Bill Collection Ideas for Small Businesses
Extending credit is aggravating. It strangles cash flow and your ability to pay vendors on-time. Who among us hasn't studied A/R reports and said the words "we're not a bank".Keep the credit line open and certain clients will continue to abuse it. But if you shut it...
8 Things you need to stop doing immediately if you want success.
Earl Nightingale, the motivational speaker, once said, “We become what we think about.” Having a good attitude & mindset has routinely been credited by successful people as being a key to their success. Sometimes life can throw a stick into the spokes of your...
Everyone is hungry for appreciation, but can you over-praise?
Over the years, I have sat down with hundreds of business owners, many that I call friends. While diverse in industry and management style, there are similarities in this concern: How much is too much praise for a job well done? I had lunch with my friend Justin and...