Do what you said you would do. That new business client? No Problem. Because there is nobody else out there like you. They came to you for a solution. Either you have the answer or you don’t.
If hearing “artificial intelligence” makes you picture a robot speeding you through the checkout lane at Target...think bigger. For those of us who are “life mature” enough to remember the introduction of personal computers, you may recall the curiosity or...
At the time of writing this article, Google is the dominant search engine, owning 88% of the search engine market share. Seeking the Holy Grail of new clients, marketers and businesses invest huge amounts of time and money “optimizing” their websites to appear in the...
Let’s say a potential patient, we’ll call him Steve, is in the market for a new doctor. What does he do? Many people will begin by searching a simple query like “doctor near me” or “primary care physician in…” which can yield tons of results, and for the most part,...